About Blaine

Blaine Feyen is the founder of the Real Value Coaching Academy. Blaine is also the chief appraiser and founder of the Real Value Group, an appraisal firm founded in 2005 after several years building and running a very large residential and commercial real estate appraisal firm with a former partner.

Before founding the Real Value Group, Blaine lead a large residential and commercial appraisal firm to exponential growth while also starting another entrepreneurial venture offering business training and coaching to new and existing appraisers within the firm. During that time, Blaine developed one of the most comprehensive Appraiser training programs the industry had seen up to that point.

Blaine's appraiser training programs covered aspects of the appraisal profession typically not taught in licensing courses and mentoring programs. The courses covered topics such as sales and marketing, social media, business development, utilizing the latest technology, public speaking, using video technology for appraising, prospecting for new business, mindsets for success, optimizing an office, using virtual assistants, developing a web presence, podcasting and using video for success, mentoring other appraisers, vital communication skills for Appraisers, and how to work 'on' your business while working 'in' your business. 

Blaine founded the Real Value Group in 2005 with a vision of having a collaborative office of like minded appraisers and professionals from other industries all under one roof. The idea worked even better than imagined! Real Value Group became a business incubator for success minded individuals from several industries. Blaine has mentored and personally trained more than 10 appraisers since 2005, most of whom have gone on to build their own successful appraisal firms. All of the appraisers who were mentored by Blaine and started their own firms still collaborate with the Real Value Group in a variety of ways. Since Blaine’s teaching and mentoring philosophy includes the belief that there is enough business for everybody and nobody is considered a competitor, Blaine has graciously helped many others build successful careers in the appraisal industry while experiencing exponential growth every year since 2005.

In addition to Blaine's busy appraisal business, Blaine is a sought after teacher, speaker, and business coach, speaking regularly to real estate and lending groups around the country. Blaine is also a 4th degree Black Belt in the martial art of Aikido, a student of Brazilian Jiu Jitsu, and the founder of one of the largest full time martial arts academies in the Midwest. In the early 1990's, Blaine was accepted into the prestigious Leadership Development Academy as a full time live-in student under the renowned Aikido and Zen Master, Fumio Toyoda.  You can read about Blaine's full martial arts background here...

Currently, Blaine is a busy appraisal firm owner and building one of the fastest growing podcasts and business coaching programs for the appraisal industry. Blaine's coaching program for appraisers, the Real Value Coaching Academy, is a high accountability coaching program designed to help new, as well as veteran appraisers, expand their businesses, understand their accounting statements, develop and set big goals, become extremely profitable, work considerably fewer hours while making more money, give more to their chosen charities, and build wildly profitable appraisal firms that give their owners more life, more income, more enjoyment, and considerably more fulfillment. If you're interested in learning more about Blaine's business coaching, please call us for a one on one phone meeting to see if our coaching program is right for you. Reach out to us at¬†616-334-7681¬†or email us at¬†[email protected]

Listen to Blaine explain his background here, or listen to a variety of topics on the Real Value Podcast here... 

The RVCA system was created in 2006 by Blaine Feyen as a way to help real estate appraisers set bigger goals, create more profit, get better clients, attract more private appraisal work, build wealth, run extremely efficient companies, develop better communication skills, have massive accountability, and ultimately help appraisers lead better lives.

To Learn More About Our Coaching Programs For Appraisers, Click On The Button Below and Be Taken To Our Coaching Website.



Why Coaching...

If you've been wondering why someone might hire a business coach, wonder no more! There is a long list of good reasons to hire a good business coach, but let me first ask you some questions:
  • Are you tired of working 'in' your business instead of 'on it?
  • Do most¬†of your clients see you as a¬†commodity?
  • Are you just another appraiser providing a number?
  • Are you constantly competing on price?
  • Do you have to bid on orders to stay in business?
  • Do you have to be the fastest and cheapest to 'win' the order?
  • Do AMC‚Äôs represent more than 10% of your business?
  • Do you complete¬†a monthly profit and loss statement and budget?
  • ‚ÄčDo you¬†understand what your financial statements¬†are telling you?
  • Do you take your profits first?¬†(Click¬†here for an¬†understanding of the¬†Profit First system taught in the Coaching Academy)
  • Do you have clearly written goals for your life and business?
  • Do you have a gift plan for your top clients?
  • Are you building a killer database of business for the future?
  • Do you have a yearly marketing plan in place to attract private appraisal work?
  • Are you using social media properly to attract the most profitable work?
  • Have you been thinking about hiring an assistant but don't know what to do or how to do it?
  • Do you have somebody else doing the data entry for you?
  • Do you have more than 10%¬†market share in your market?
  • Do more than 100¬†Realtors, Lenders, Attorneys, Estate Planners,¬†and¬†Financial Planners know you exist?
  • Are you sick and tired of being sick and tired?
  • Do you have a¬†survival account set up yet?
  • Are you investing at least 20% of your income every single month?
  • Have you taken at least 3 extended vacations over the last 12 months?
  • Do you have a website that generates business for you?
  • Do you have a fully optimized Google My Business Page?
  • Do You have fewer¬†than 50¬†Google 5 Star reviews?
  • Are you working more than 40 hours per week 'in' your business? YOU SHOULDN'T BE!
  • Does any one of your clients represent more than 20% of your business?
  • Is the vast majority of your business lender based?¬†
  • Is at least 20% of your business private work?